Our direction

The workflow

Our workflow for the Optym Optimization explainer video began with a detailed creative strategy phase, where we developed storyboards and visual concepts to clearly communicate Optym’s complex optimization process. Once the direction was approved, we moved into animation blocking to establish timing, camera movement, and scene composition. The full motion sequence was then created in Cinema 4D, where we refined lighting, materials, and dynamic motion to bring the story to life.

Using Octane Renderer, we achieved high-quality, realistic visuals with fast rendering performance. The final deliverable was a polished 3D animation that effectively showcased Optym’s technology and helped their team communicate the value of their optimization solutions. This process demonstrates our end-to-end 3D animation workflow, from concept and storyboarding to production and delivery.